Unearthed: The New Shape of Gold Demand in China ft. Roland Wang, CEO of World Gold Council China

In this episode of Unearthed, hosts Joe Cavatoni and John Reade examine the shifting dynamics in China - the world’s most important gold market for more than a decade.

They are joined by Roland Wang, Regional CEO for China at the World Gold Council, to explore how gold demand is evolving amid economic headwinds, changing consumer behaviour, and rapid innovation. As real estate’s role as a primary store of value wanes, Chinese households are increasingly diversifying into gold in various and innovative ways.

The conversation also dives into the transformation of China’s jewellery market, including the rise of “hard pure gold”. While consumer confidence remains a key challenge in this high price environment, the episode highlights why China’s gold market remains diverse, sophisticated, and structurally resilient.

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